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Five pupils from Leeds' Brodetsky primary school became radio
stars for the day as Metro signed them up to write and perform the
new jingle that will feature in a radio campaign to promote the
introduction of the brand new, £2.60 Half MetroDay
ticket for young people.
The pupils, who were runners-up in a Dragon's Den-style
competition that Metro ran with schools earlier this year,
rehearsed with producers from Capital FM's creative team to produce
a catchy commercial that will run on the station over the summer
Once rehearsals were over it was down to recording the jingle
piece by piece in one of the studios at Capital FM and the
producers at the station were impressed with how quick the children
were able to lay-down the track.
Introduced in May, the Half-fare MetroDay ticket provides young
people with unlimited daily bus travel throughout West Yorkshire
for just £2.60.
Youngsters aged 5-11years, 11-16 year olds with a Metro Young
Person's Photocard and 16-18 year olds with a Metro Scholar's
PhotoCard will be able to take advantage of Half-fare MetroDay
seven days a week. Half-fare MetroDay is a multi-operator ticket,
which means it can be used on all West Yorkshire bus companies'
A Half-Fare MetroDay ticket, which at £2.60 costs exactly
half the price of the £5.20 Adult MetroDay ticket, can be
bought on the bus. Drivers will issue a paper ticket, which is
valid on any bus service used that day.
Metro is now inviting young people from across West Yorkshire to
record their own jingles for Half Fare MetroDay and post them on
the generationM Facebook page.
Go on let the creative juices flow!!
'Get a half fare MetroDay,